Marketing & Sales

Marketing and sales is the industry that connects products with the people who need them, from brand, social media and advertising to account management, retail and business development. Every company sells something, so these skills are in demand in every industry.

It's a great fit if you like people, enjoy persuading and want to see your ideas turn into results you can measure. Many people start in a sales or retail role, study marketing or communications, and move into brand, digital or leadership roles.

At a glance

Job outlook
Competitive
Marketing roles attract plenty of applicants, so digital skills, data and a track record set you apart.
Median salary
$68,000
most between $45,000 and $130,000
Roles not requiring a degree
68%
across 31 occupations
Roles and settings
31
In offices, agencies and stores, with clients or online, in a team.

Sources: O*NET, IPEDS / College Scorecard, U.S. Bureau of Labor Statistics (OES)

Why Marketing & Sales?

Creative and commercial at the same time, with results you can see every week.

Skills every business needs
A clear college pathway
Start earning in a sales role straight away
Pay that grows with results

Do you have any questions about Marketing & Sales? Just ask me!

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Industry outlook

Competitive
Marketing roles attract plenty of applicants, so digital skills, data and a track record set you apart.
A pathway for everyone
Start in sales or retail, do a marketing associate degree, or study marketing, communications or business in college.

Entry requirements

Typical GPA range: Not required for most programs; 3.0 – 3.5 GPA for degree pathways
Prerequisites: No formal prerequisites; a driver's license for field sales roles.
Pathways: College degrees, on-the-job work, or community college certificates.
Duration: Months to years, depending on the chosen pathway.