Online Retail Merchants
Online Retail Merchants run stores that exist entirely on the internet, making decisions about what products to sell, how much to charge, and how to attract customers to their websites. They use tools like e-commerce platforms (Shopify, WooCommerce), payment gateways (PayPal, Stripe), and web analytics (Google Analytics) to manage inventory, track sales, and improve the shopping experience. Their work combines business strategy, digital marketing, and technology as they write product descriptions, take and edit product photos, solve customer problems, and plan how to grow their online brand over time.
Did you know?
The American e-commerce market is highly saturated with established players like Amazon and requires strong differentiation strategies to succeed.
At a glance
Typical average pay
$80,100 Avg/yr
Growth
Stable
Top skill
Reading Comprehension
Things to consider
Complex Regulatory Compliance
Online merchants must navigate varying state tax laws, consumer protection regulations, and data privacy requirements across different jurisdictions.
Digital Marketing Expertise
Success requires proficiency in SEO, social media marketing, and paid advertising to effectively reach and convert American consumers online.
Key responsibilities
Devise, select, or purchase domain name and web address.
Deliver e-mail confirmation of completed transactions and shipment.
Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.