Wholesale and Retail Merchandise Buyers
Wholesale and Retail Merchandise Buyers decide which products stores will sell, from sneakers and video games to eco-friendly cleaning supplies. They study sales data, customer trends, competitor ads, and product quality to choose items that will sell well and fit the store’s budget and brand. They negotiate prices and shipping with suppliers, plan when to launch new products or “green” items, and work with marketing and store managers to set prices, schedule ads, and train staff on new merchandise.

Did you know?
Modern American buyers must master inventory management systems, predictive analytics, and market research tools to make data-driven purchasing decisions in competitive retail environments.
At a glance
Growth
Stable
Top skill
Negotiation
Things to consider
Supply Chain Resilience and Diversification
Post-pandemic American markets require buyers to develop multiple supplier relationships and contingency plans to mitigate disruptions and ensure consistent product availability.
E-commerce and Omnichannel Integration
American buyers must understand both traditional retail and online marketplace dynamics to effectively purchase products that perform well across multiple sales channels.
Key responsibilities
Inspect merchandise or products to determine quality, value, or yield.
Monitor consumer preferences or environmental trends to determine the best way to introduce new green products.
Authorize payment of invoices or return of merchandise.
Monitor and analyze sales records, trends, or economic conditions to anticipate consumer buying patterns, company sales, and needed inventory.
Examine, select, order, or purchase merchandise consistent with quality, quantity, specification requirements, or other factors, such as environmental soundness.